🌟Don't forget to set up Conversion API

Meta Pixel: Since Pixel relies on cookies to collect data, it can be affected by browser restrictions (Ad Block, iOS 14, etc.) and user cookie preferences. This can limit its effectiveness in tracking user interactions, causing you to miss many user events.

Conversion API: This tool offers a more privacy-friendly solution. Since it sends data directly from your server to Facebook, it bypasses the browser and is less affected by cookie restrictions.

To enable the Conversion API, you need to obtain the corresponding Access Token for that Pixel in Facebook's Pixel management screen.

Step 1: Access Facebook's Pixel management screen.

Step 2: Click on the "Settings" tab.

Step 3: Scroll down to find the "Conversions API" section.

Step 4: Click "Generate access token" to create a new token.

Step 5: Copy the newly generated Access token.

Step 6: Return to the create or edit Pixel screen in the Zotek app.

Step 7: Scroll down, click "Turn on" Conversion API, and paste the Access Token you just copied.

Step 8: Remember to click "Save" to save the settings.

👏 👏 👏At this point, you have successfully set up your Conversion API.

You can refer to the complete video on setting up Facebook Pixel, Conversion API, and checking events in the video below.