🧑💻Setup facebook Pixel
Let's elevate your data capabilities with Zotek.
Last updated
Let's elevate your data capabilities with Zotek.
Last updated
After successfully creating datasets, let's install the pixel on your online store with Zotek.
With the Zotek app, you have two methods for pixel installation: manual and automatic.
For this approach, copy the Dataset Name and Dataset ID of the datasets you want to use for storing data on your online store. Then, paste them into the corresponding fields on the Zotek creation screen.
Allow Zotek to connect with your Meta account, enabling us to automatically fill in the necessary information for setting up the pixel on your online store.
Choose the following options to enhance and customize your data.
Target Area
These are the tracking targets you can aim for. We offer three options:
Entries Page: Monitors events on all pages within your online store.
Collection: Tracks actions related to selected collections.
Tag: Observes actions related to chosen tags."
Events
Zotek assists you in tracking up to 9 different events:
Learn more details here : Event Introduction
Event default :
PageView
ViewContent
AddToCart
InitiateCheckout
Purchase
Event custom:
Search
AddPaymentInfo
CollectionView
CartView
Note: For events such as CollectionView, CartView, which do not fall under the standard events provided by Meta, please ensure verification within 30 days from the event's initial receipt. Custom website events not verified by their due date may be discarded and could become unavailable for ad sets, custom conversions, custom audiences, or lift studies
Learn more details here: Verify Event
Upgrade Your Data with Conversion API
Why is Conversion API beneficial for your website?
Meta pixel faces challenges in gathering data in certain scenarios:
Users browsing in incognito mode
Users refusing permission for cookie data collection
Users employing ad-blocking software With recent updates from Google and iOS 14, users have the ability to restrict data sharing from browsers and operating systems.
Conversion API is designed to address issues encountered by Meta pixel. It records user information directly on the server's internet activity of the website. Therefore, even if browsers or operating systems limit Pixel data tracking, CAPI can still function.
=> To set up Conversion API, provide Zotek with the Access Token.
The access token is a key that allows our app to send server events to the Facebook server through Conversion API (CAPI). Server events will be stored in your pixel ID and processed the same way as browser events by Facebook.
Step 1: In Event manager, go to the Settings tab of your pixel
Step 2: Scroll down to Conversion API -> Set up direct intergration.
Step 3: Click generate access token and copy the code.
Congratulations on completing the Meta pixel and Conversion API setup for your online store. Next, confirm that the events are correctly captured, complete, and sent to Meta thoroughly!
