# Welcome: Why Zotek? > It is critical to accurately define your target audience to ensure the success of your campaign Zotek tracks across multiple pixels and platforms — Meta (Facebook), TikTok & Snapchat, pixel to boost ROAS and scale your store confidently. Leverage Conversion API to bypass iOS 14+ limits and ensure precise attribution across all of your ad campaigns. Access real-time reports, UTM insights, and advanced event data for smarter, data-driven decisions. Start optimizing with ease, setup takes 2 minutes—no coding needed! Zotek TikTok Pixel Meta Pixel Feed's Technical Strengths and Capabilities: * Track Unlimited TikTok Pixel, Snapchat and Facebook/Meta Pixel to Boost your ads * Integrate Server-side tracking with Conversion API to bypass iOS 14+ & ad blockers * Enhance ROAS with precise insights from Real-time Report and UTM parameters * Auto-sync Facebook & TikTok catalogs for up-to-date data Product feed * Identify best sellers to improve retargeting with Product Analytics feature * Support EU-GDPR compliance. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://zotek.gitbook.io/facebook-multiple-pixel/welcome-why-zotek.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.