Boost Performance Campaign

Why do we need to configure URL parameters?

For Facebook ad tracking and evaluation, URL parameters are essential. This lets you track how consumers interact with your adverts, helping you make better advertising strategy and budget decisions. Zotek will correlate parameters from Facebook advertisements' URLs to customer actions (events) on your shop to evaluate campaigns, ad sets, and ads.

How to config UTM parameters?

Your job is very simple, all you need is to put our UTM string to the URL parameters box at the ad level and set up everything else as you normally do. Then Zotek will analyze everything for you.

Step 1: Copy UTM string to put into your Facebook ads

utm_source=facebook&utm_medium={{placement}}&utm_content={{ad.name}}&utm_campaign={{campaign.name}}&ad_name={{ad.name}}&adset_name={{adset.name}}

Step 2: Put UTM string to your Facebook ads

Step 3: View the in-app Analytics