Facebook: Create product feed

In the competitive e-commerce sector, product feeds play an integral role in connecting sellers with potential buyers by disseminating product listings across various channels. A well-optimized product feed can mean the difference between obscurity and visibility. Combining these feeds with Pixel events helps create targeted ads for customers in need, thereby improving performance and minimizing advertising costs.

👍Now, let's set up the Product feed with Zotek.

Create Product Feed:

Step 1: In the Product Feed tab, click the "Create new feed" button to get started .

Step 2: On the first screen, select Facebook platform enter the Product Feed name and select your desired update schedule.

Zotek offer you three update schedules:

• DAILY

• WEEKLY

• MONTHLY

Step 3: Next , select the list of products you want to include in the product feed.

Zotek offers you multiple methods to select products.

Case 1 : Select all products available in your store.

Case 2: Choose more flexibly with the following selection methods:

Step 4: Next are additional options for your Feed.

Although these are optional, we strongly recommend providing complete information to make your Feed as detailed as possible. This will help your ads reach the audience who are truly interested in your products more accurately.

• Selects Google Categories

• Selects Facebook Categories

• Select Product Condition

• Select Age group

• Select Gender

• Finally, include the required information if you are targeting the Indian market.

Step 5: You can click the "Save" button to complete the process.

🎉🎉🎉After that, you will be redirected to the Feed management screen in our app. Here, you can perform various actions with your Feed.

1. Upload Product Feed: When you click on this button, we will immediately update the Product Feed file and request Facebook to read the file and update the product information in the Catalog.

2. View Details: Clicking that button will allow you to view the detailed list of products in that Feed.

3. Delete Feed: When you click this, we will proceed to delete your Feed. You can choose to delete it only on our app or delete it entirely, including on Facebook.

Note: If you choose to delete on Facebook, all products from that Feed will be removed from the catalog. If you only delete on our app, the products on Facebook will still exist, but we will stop updating that Product Feed file.

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After successfully creating the Product Feed, we will proceed to upload the products to your Catalog. We have two methods to upload to your Catalog.

FAQs

Why is optimizing my Facebook Product Feed important?

Optimizing your Facebook Product Feed is crucial because it enhances product visibility, increases ad relevance, and maximizes sales conversions, thereby improving overall marketing effectiveness and ROI.

What can I use my Facebook Product Data Feed for?

You can use your Facebook Product Data Feed to advertise products on Facebook and Instagram, create dynamic ads, suggest shopping options, and improve product visibility to targeted customers.

The impact of linking your product catalog with Pixel

Linking your product catalog with Facebook Pixel enables the collection of user interaction data, crucial for effective dynamic retargeting ads on Facebook.

Is it necessary to create a product feed and simultaneously link it to the catalog through the Zotek app?

It's highly necessary. This ensures the synchronization of Product IDs between the events we send in the Pixel and the Product IDs in the Product Feed. If you use a different app to create the Pixel or Feed, we cannot guarantee that consistency.

How often should I update my Product Feed?

It's generally recommended to update your Facebook Product Feed regularly, especially when there are changes to your product inventory, prices, or product details. The frequency of updates can depend on factors such as how often your product information changes and how frequently you run ads. Some businesses update their feeds daily or weekly to ensure accuracy and relevance in their advertising campaigns.