> For the complete documentation index, see [llms.txt](https://zotek.gitbook.io/facebook-multiple-pixel/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://zotek.gitbook.io/facebook-multiple-pixel/getting-started/understanding-tracking-events/configure-url-parameters-to-boost-performance-campaign.md).

# Configure URL parameters to boost performance campaign

## **Why do we need to configure URL parameters?**

For Meta Ad tracking and evaluation, URL parameters are essential. This lets you track how consumers interact with your adverts, helping you make better advertising strategy and budget decisions. Zotek will correlate parameters from Meta advertisements' URLs to customer actions (events) in your shop to evaluate campaigns, ad sets, and ads.

## **How to config UTM parameters?**

All you need is to put our UTM string in the URL parameters field at the ad level and [set up everything else as you normally do](https://web.facebook.com/business/help/1016122818401732?_rdc=1&_rdr#). Then Zotek will analyze everything for you.

**Step 1**: Copy UTM string 

> `utm_source=facebook&utm_medium={{placement}}&utm_content={{ad.name}}&utm_campaign={{campaign.id}}&ad_name={{ad.id}}&adset_name={{adset.id}}`

**Step 2**: Paste UTM string in your Meta Ads, field ***URL parameters***

<figure><img src="/files/vpcRua4sNwqe66tgU0VI" alt=""><figcaption></figcaption></figure>

**Step 3**: View the in-app analytics.&#x20;


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