# Stay GDPR Compliant with Zotek

The General Data Protection Regulation ([GDPR](https://gdpr.eu/)) is the toughest privacy and security law in the world. Though it was drafted and passed by the European Union (EU), it imposes obligations onto organizations anywhere, so long as they target or collect data related to people in the EU. The regulation was put into effect on May 25, 2018. The GDPR will levy harsh fines against those who violate its privacy and security standards, with penalties reaching into the tens of millions of euros.

When merchant installs a pixel in a Shopify store, it processes the personal data, such as names, email addresses, IP addresses, and so on, if customers submit them to the website during the shopping process; therefore, they must comply with the GDPR law.

With Zotek, it's easy for customers to make decisions about whether their personal data will be tracked or not because we have settings to protect their rights - **Consent Management**. 

{% hint style="info" %}
When GDPR Compliance is enabled, it will implement a compliant consent mechanism that totally blocks pixel tracking until customer accepts cookies.\
In other words, pixels will not be fired until the customer provides cookies permissions.
{% endhint %}

**Step 1:** Navigate to **Settings** section on the left sidebar. 

<figure><img src="/files/k28NBAHywOgljjGbTSVR" alt=""><figcaption></figcaption></figure>

**Step 2**: Toggle on option **Enable GDPR Compliance**&#x20;

<figure><img src="/files/GNNcyHsnfgrob9ueeEff" alt=""><figcaption></figcaption></figure>


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