🧑‍💻Setup Snapchat Pixel

1. What is Snapchat Pixel?

The Snap Pixel is a piece of JavaScript code that helps Advertisers measure the cross-device impact of Campaigns. Advertisers will be able to see how many Snapchatters take action on their website(s) after seeing their Ad.

The Snap Pixel is best suited for your direct response goals, such as driving leads, Subscriptions, or product sales. You can measure these goals beyond what happens during a single session or on a single device.

2. How SnapChat Pixel Operates

Snapchat Pixel enables you to build custom audiences based on how users interact with your website, allowing you to deliver ads to people who have already expressed interest in your brand. This targeted approach helps boost conversion rates and improve your return on investment (ROI). (In this context, a “conversion” refers to any meaningful action on your site—like making a purchase, adding an item to the cart, or viewing a specific page.)

Planning to run remarketing campaigns? If someone visits your site but doesn’t complete a purchase, the Snap Pixel allows you to retarget them with personalized ads—reminding them of the product they viewed and encouraging them to return and finish the transaction.

For instance, when a user on Snapchat adds a product to their cart, the Pixel triggers an event and reports it to your ad account. This lets you attribute that action as a conversion event and re-engage those users with relevant campaigns.

As the Pixel collects more conversion data, Snapchat’s algorithm learns which users are most likely to take similar actions, helping you optimize your campaigns for even better performance.

3. How to use Snap Pixel to optimize ad performance.

● Install the pixel on your website: Go to the Snapchat Pixel manager to create a new pixel. We will get into the details of how to do that later in this guide.

● Define the events you want to track: The Pixel monitors particular user behaviors, known as events, which may include:

• Page view: Records when a user visits a certain page.

• Add to cart: Logs when a product is added to the shopping cart.

• Purchase: Captures data on completed sales.

● Optimized campaign real-time.

• Use the Pixel data to optimize campaigns for specific objectives such as purchases, sign-ups, or app installs.

• Shift spending toward high-performing ads or audiences.

● Use Snap Pixel data for retargeting

• Build custom audiences by tracking user behaviors—for instance, targeting users who added items to their cart but didn’t complete the purchase. You can retarget those who viewed a product without buying by offering a discount or special incentive to encourage conversion.

• Additionally, exclude users who have already taken certain actions (like completing a purchase) to focus your marketing efforts on new or unconverted prospects.

4. Benefits of using Snapchat Pixel.

● Conversion Tracking: Monitor how users interact with your website after seeing or clicking on your Snapchat ads—such as purchases, sign-ups, or page views.

● Audience Retargeting: Re-engage users who visited your website but didn’t convert. For example, show ads to people who added items to their cart but didn’t complete checkout.

● Optimized Ad Delivery: Snap Pixel helps Snapchat optimize ad delivery by showing your ads to users most likely to take the desired action, improving campaign performance.

● Custom Audience Creation: Create tailored audiences based on specific on-site behaviors, such as viewing a product or signing up for a newsletter.

● Improved ROI: With better tracking, targeting, and optimization, you can make data-driven decisions that enhance your return on ad spend.

● Cross-Device Insights: Track user actions across different devices—understanding how Snapchat users move from mobile engagement to desktop purchases.

● Event-Based Analytics: Get detailed insights into specific actions users take on your site, allowing for refined strategies and more effective marketing.

5. Create a Snapchat Pixel.

Installing the Snap Pixel requires adding a small piece of code to your website to monitor user actions and behaviors. Here's a step-by-step walkthrough to help you get started.

Step 1: Log in

Go to Snapchat Ads Manager and log in with your business account credentials.

Step 2: Navigate to Events Manager

Frist, Click on Menu Dasboard and select the Event Manager

Step 3: Create a new Pixel.

In the Event Manager screen, click on “New Event Source”

Then Create a Snap Pixel and name your Pixel something relevant to your campaign or website.

Finally, Click Confirm to create the Pixel.

6 Set Up Snapchat Pixel on Zotek

6.1 Pixel Config

First, in the Pixel configuration section, please fill in the necessary pixel information, including:

• Pixel name: Create your Pixel name for your pixel.

• Snapchat pixel ID: Get your Snapchat Business Manager

• Target Area: Tracks the Pixel's target, such as Pageview, Viewcontent, Purchase….

Method 1: Manual input pixel.

For this method, copy the Dataset Name and Dataset ID of the datasets you want to use for storing data on your online store. Then, paste them into the corresponding fields on the Zotek creation screen.

Target Area

These are the tracking targets you can aim for. We offer four options:

• Entries Page: Monitors events on all pages within your online store.

• Collection: Tracks actions related to selected collections.

• Product: Observes actions related to the chosen product.

• Countries: Track customer events from installed countries

Server Side Config

We strongly recommend that you use both Snapchat Pixel and Conversion API (Server-side Config) simultaneously. You need to provide us with the Access token corresponding to that pixel.

Events Setting

You can choose the events you want to track. We offer 7 different events. Refer to them here:

Finally, don't forget to click save to complete the setup

Method 2: Auto Put Pixel is coming soon.