Product Feed FAQs

What can I use my Facebook Product Data Feed for?

You can use a Facebook Product Data Feed to power automated, personalized advertising (Dynamic Ads) and display your products across Meta platforms like Facebook Shops, Instagram Shopping, and Marketplace, allowing you to showcase items, manage inventory, and enable seamless shopping experiences without manually creating countless ads. It's the backbone for promotions and in-app shopping features, keeping product info fresh and relevant for users.

Is it necessary to create a product feed and simultaneously link it to the Catalog through Zotek?

It's highly necessary. This ensures the synchronization of Product IDs between the events we send in the Pixel and the Product IDs in the Product Feed. If you use a different app to create the Pixel or Feed, we cannot guarantee that consistency.

Why is optimizing my Facebook Product Feed important?

Because it directly boosts ad performance, increases product visibility, and drives sales by ensuring your products are shown to the right people at the right time, leading to higher clicks, conversions, and better Return on Ad Spend (ROAS).

A well-optimized feed provides accurate, detailed information that Facebook's algorithms use to match users with relevant products, improving ad relevance and preventing disapprovals.