> For the complete documentation index, see [llms.txt](https://zotek.gitbook.io/facebook-multiple-pixel/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://zotek.gitbook.io/facebook-multiple-pixel/getting-started/setup-klaviyo-guide.md).

# Setup Klaviyo Guide

Klaviyo is a customer data and marketing automation platform designed for eCommerce brands. It enables businesses to collect, analyze, and use customer data to create highly targeted email and SMS marketing campaigns.

#### How Klaviyo Works with Zotek

Zotek integrates seamlessly with Klaviyo to enhance customer data accuracy and improve event tracking. With Zotek’s server-side tracking, Klaviyo can receive more reliable data on customer interactions, leading to better segmentation and more effective automated flows.