Connect Conversion API access token to your Zotek Account

Enhance your Ads sersult with server-side data

Since Meta Pixel relies on cookies to collect data, it can be affected by browser restrictions (Ad Block, iOS 14, etc.) and user cookie preferences. This can limit its effectiveness in tracking user interactions, resulting in the missed detection of many user events.

Conversion API is designed to address issues encountered by Meta Pixel. It records user information directly on the server's internet activity of the website. Therefore, even if browsers or operating systems limit Pixel data tracking, CAPI can still function. Learn more about Meta Pixel & Meta Conversions API.

Get an access token

The access token is a key that allows our app to send server events to Meta server through Conversion API (CAPI). Server events will be stored in your pixel ID and processed the same way as browser events by Meta.

Step 1: In your Meta Business account >> navigate to section Event Manager,>> select Datasets >> navigate to Settings tab.

Step 2: Scroll down to Set up direct integration >> hit button Generate access token

Copy the token

Step 3: Open Zotek App dashboard >> navigate to section Pixel Manager >> Paste the access token in the section Server side config then hit Save button at the middle top of the page.

Congratulations on completing the Meta Pixel and Conversion API setup for your online store. Next, confirm that the events are correctly captured, complete, and sent to Meta thoroughly!