How Zotek works: track server-side or browser-side data ?
Zotek - TikTok Pixel Meta Pixel Feed uses a combination of browser-side and server-side tracking to increase Event Match Quality Score and improve attribution of sales to Meta Ads.
CAPI works in parallel with the Meta Pixel to help you boost the performance, measurement, and data collection of your Meta campaigns, including Facebook Ads and Instagram Ads.
Meta CAPI is not a replacement for Meta Pixel—instead, it is an enhancement that enables deeper, first-party data to help you understand performance in more detail and run more effective ads.
What you can track?
Here's what you can track with Zotek - TikTok Pixel Meta Pixel Feed
Event Default:
PageView
Server-side & Browser-side
logs an instance where a customer visited a page. This event is available on the online store, checkout, and order status pages
ViewContent
Server-side & Browser-side
logs an instance where a customer visited a product details page. This event is available on the product page
AddToCart
Server-side & Browser-side
logs an instance where a customer adds a product to their cart. This event is available on the online store page
InitiateCheckout
Server-side
(collect browser-side instead if Coversion API settings is turned off)
logs an instance of a customer starting the checkout process. This event is available on the checkout page. For Checkout Extensibility, this event is triggered every time a customer enters checkout. For non-checkout extensible shops, this event is only triggered the first time a customer enters checkout.
Purchase
Server-side
(collect browser-side instead if Coversion API settings is turned off)
logs when a visitor completes a purchase. It's triggered once for each checkout, typically on the 'Thank You' page. However, for upsells and post-purchases, the Purchase event is triggered on the first upsell offer page instead. The event isn't triggered again on the 'Thank You' page. If the page where the event is supposed to be triggered fails to load, then the Purchase event isn't triggered at all.
Event custom:
Search
Server-side & Browser-side
logs an instance where a customer performed a search on the storefront. The products returned from the search query are in this event object (the first product variant for each product is listed in the array).
This event is available on the online store page
CollectionView
Server-side & Browser-side
logs an instance where a customer performed a search on the storefront. The products returned from the search query are in this event object (the first product variant for each product is listed in the array). This event is available on the online store page
AddPaymentInfo
Server-side
(collect browser-side instead if Coversion API settings is turned off)
logs an instance of a customer submitting their payment information. This event is available on the checkout page.
CartView
Server-side & Browser-side
logs an instance where a customer visited the cart page.
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