# Welcome: Why Zotek?

> It is critical to accurately define your target audience to ensure the success of your campaign

Zotek tracks across multiple pixels and platforms — Meta (Facebook), TikTok & Snapchat, pixel to boost ROAS and scale your store confidently. Leverage Conversion API to bypass iOS 14+ limits and ensure precise attribution across all of your ad campaigns. Access real-time reports, UTM insights, and advanced event data for smarter, data-driven decisions. Start optimizing with ease, setup takes 2 minutes—no coding needed! 

Zotek TikTok Pixel Meta Pixel Feed's Technical Strengths and Capabilities:

* Track Unlimited TikTok Pixel, Snapchat and Facebook/Meta Pixel to Boost your ads
* Integrate Server-side tracking with Conversion API to bypass iOS 14+ & ad blockers
* Enhance ROAS with precise insights from Real-time Report and UTM parameters
* Auto-sync Facebook & TikTok catalogs for up-to-date data Product feed
* Identify best sellers to improve retargeting with Product Analytics feature
* Support EU-GDPR compliance.